Article Date : 29th August 2010
There have been some big changes so far this year in regards to Google and its search index. They rolled out a new version of their index called Caffeine and also rolled out a new Googlebot. With Google being the largest search engine in the world, these types of changes can have big impacts on millions of businesses and websites. For this reason it is very important to understand what these changes are and how they affect the search engine results pages. We are going to examine exactly what the GoogleBot is what types of changes were made recently.
Read more on this articleWhat Is Your Google Penalty Plan
Article Date : 29th August 2010
Have you every heard of a Google penalty? If you have had a website online for more than one year, then there is a good chance that you are at least aware that Google penalties do indeed exist. For those that have never heard of these before, the following information should be very enlightening for you. We are going to take a look at what exactly these penalties are and how to create a plan to ensure you would still have traffic after receiving a penalty
.Read more on this articleUnderstanding Search Engine Placement Companies
Article Date : 6th August 2010
When you search on the internet for search engine placement companies you will find many thousands of companies who state they are able to get you to page one of all the search engines. Many of these companies will simply place you in each search engine for terms related to your domain name; for example if your domain name is sweetfactory.com then they would get a placement for the search phrase sweet factory within the search results for Google and other major search engine sites.
Read more on this articleBenefits Of Using A Professional SEO Company
Article Date : 3rd August 2010
Optimising a website for the search engines is no easy task. In order to do it efficiently and effectively, it can take years of learning and practice. Anyone that owns a website, but does not have a full grasp of SEO and how it works, can struggle to implement a good search engine optimisation strategy on their own. This is where a company like Doorway Marketing comes into play. We have years of experience and expertise in improving the search engine rankings for targeted keywords. We have helped 100’s of businesses and websites reach their goals online through the use of the services we offer. We want to help you understand more about some of the services we offer.
Read more on this articleArticle Date : 3rd August 2010
Have you ever heard of fat finger syndrome? It is fairly common for search phrases to be entered into the search bar of a search engine incorrectly. This happens millions of times everyday. The websites that rank at the top of the search engine page results for these misspellings are the sites that have either specially targeted them or have misspelled the keywords on accident within their sites content. Every website should take advantage of the misspelled keywords associated with their niche. This is something that most of your competitors would not do and can be a great way to get an edge on the competition. We would like to help explain some of the ways that a site can optimize for misspelled keywords, as well as some things to avoid.
Read more on this articleGoogle Sitemaps And Why They Are Important
Article Date : 3rd August 2010
There are not many ways for a webmaster to communicate directly with the Google search bot and explain exactly what their site is about. One of the best ways to tell Google about all the pages on your site and also what the most important parts of your site are is by using Google Sitemaps. We are going to review what a Google Sitemap is, how it benefits your website, and some of the features the Google Sitemaps program offers to website owners.
Read more on this articleArticle Date : 27th July 2010
Now that you have a blog properly setup, it can be helpful to learn how to operate a blog in order to get the most out of it. Since there are several different reasons to have a blog, it is actually the first thing that you need to decide on. You then will want to determine how often you would like to add fresh content and what type of content you would like to create. After you have all of these things figured out you will be able to operate your new blog in an efficient and effective manner.
Read more on this articleArticle Date : 26th July 2010
Now that you have chosen what type of blogging software you would like to use for your blog, you will need to know how to set it up. We are going to assume that you have chosen the Wordpress blogging software. Since this offers the most features and is also the most popular it makes it good option to choose. We want to help you get started with setting up your blog.
Add To Existing Website or Create New Website
Read more on this articleArticle Date : 25th July 2010
After you have decided that you want to setup a blog, the very first thing you will need to do is choose what blogging software you will use. There are many different options to choose from and this can make it confusing. We would like to help you make your decision by providing you with information on a few of the top blog software solutions.
Read more on this articleArticle Date : 24th July 2010
As you have learned, operating a blog can be a great way to ranker higher in the search engine result pages and increase search traffic. Before it is possible to do this, it is necessary to optimize your blog. There are several SEO factors that need to be setup properly. We are going to go over what each of these items are and how to optimize for them. These include the title tag, h tags, content, keyword tags, article titles, and onsite page links.
Read more on this articleDifferent Ways to Benefit From A Blog
Article Date : 23rd July 2010
Using a blog to target search engine traffic can be a very productive use of your time. Blogs are designed in ways that naturally, obtain search engine love. They have inherent benefits that a static website or ecommerce does not have. These benefits make it extremely beneficial to add a blog to a static website or to even use a blog as a stand alone website. We are going to look at some of the reasons why a blog can help to increase traffic and increase sales for any business.
Read more on this articleArticle Date : 14th July 2010
If you are considering entering into the world of SEO, then understanding the basics is critical to your success; however with so much information on the web on this specific subject how do you choose which information is correct and which information you should avoid? Firstly you will need to ensure that you understand the basic principles of SEO for your specific site and then begin to understand that solutions that will raise your site through the large number of other sites that want to list for the same search phrases as yourself.
Read more on this articleArticle Date : 13th July 2010
It is true that web pages contain certain elements that are much more important than others. The title tag, or meta title tag as some people call it, happens to be an extremely important factor when it comes to ranking web pages within the search engine results pages. For pages that have not been optimised properly with productive title tags, it may be possible to increase the rankings of those pages within a short period of time by adding keywords within the page title tag. Not only can you see improved rankings, but these changes may also increase the amount of search clickthroughs a site receives. This is a result of effectively optimizing the title of each page on your website to target a specific keyword or set of keywords.
Read more on this articleMeta Tags And How They Relate To Page Content
Article Date : 13th July 2010
After learning all about meta tags and the role they play in search engine optimisation, it is important to understand how all of them relate to on page content. Many websites do not fully take advantage of page content. Most often this is because webmasters do not know how important of a role it plays with how pages are ranked within the SERP's. We are going to review how page content relates to each of the meta tag elements. These include the meta keywords tag, meta description tag, and the title tag.
Read more on this articleHow To optimise Meta Tags With Page Content
Article Date : 12th July 2010
There is often discussion about the importance of meta tags and whether or not they play a role in search engine rankings. One of the best things a website business can do is to just ignore the debates and optimise using meta tags and content appropriately. In order to get the most benefit out of doing this though, it is necessary to create page content that targets profitable keywords. After this is completed optimising the title tag, description tag, and the keywords tag will tell the search engines exactly what the page content is about and what is important about it. To help explain this in further detail we are going to discuss how to setup your page content to target keywords and then how to use these keywords to create the meta tag data.
Read more on this articleAll About The Meta Keyword Tag
Article Date : 12th July 2010
Learning about the meta keywords tag can be helpful for those that are implementing on page search engine optimisation techniques. This particular element of SEO has had a rough history and has not always been widely accepted. Some search engines have placed emphasis on this element of a page, while others have ignored it completely. The biggest debate regarding the keywords tag is whether or not it is worth using on a website. To better understand this element we will examine what the meta keyword tag is, how it was used previously, and how it can be used today.
Read more on this articleBenefits of Blogging From an SEO Point of View
Article Date : 9th July 2010
There are numerous reasons why blogs have become a popular way to gain search engine rankings. Almost every website on the Internet can benefit, from an SEO point of view, from adding a blog to their website. This can be beneficial because it provides a friendly structure for search engine bots to crawl, provides several link benefits, gives search engines fresh content to crawl, and encourages visitors to interact with a website.
Read more on this articleArticle Date : 8th July 2010
Deep link building is a great way to separate superb websites from mediocre websites. Linking to sub-pages of a website is one of the best ways to grow long tail search traffic. It also is a great way to built up site authority, which increases the authority of the homepage of a website. Learning how to build deep links and understanding how they improve a website as a whole can be very beneficial.
Read more on this articleArticle Date : 7th July 2010
A very important aspect of search engine optimization, that many people do not utilize, is on-page link structure. Websites that understand what this is, and have implemented a good on site link structure, are going to outrank competitors in the search engines. There are three things that can help to better explain more about a good link structure. These include telling search engines what pages are important, improved user experience, and increased search engine rankings.
Read more on this articleImportance of Page Content for your Customer and SEO
Article Date : 6th July 2010
There are two very important aspects to the content that exists on every page of a website. It first needs to provide useful and valuable information to website visitors. Secondly it needs to be written in a way that optimises the page for search engines. When both of these things are done correctly, it is possible to rank high in the search engines as well as convert visitors to buyers. It can be helpful to understand more about on page content and how to get the most out of it.
Read more on this articleArticle Date : 6th July 2010
Duplicate content is a subject that is widely misunderstood. Many people have different view points regarding content that has been duplicated and how Google treats it within their search engine. To better understand this topic, it is very helpful to learn exactly what duplicate content is, why Google cares about it, how Google treats it, and a few things webmasters can do to protect their websites.
Read more on this articleLocal Search Engine Optimisation
Article Date : 5th July 2010
As the Internet grows on a daily basis, there are an increasing number of people who go to the Internet to find things they need. Consumers are making phone books less important and less used. More and more consumers are searching for things in their local area online and this can be a very lucrative business opportunity. There are many different types of searches that a website or business could target and attempt to rank for. One way to obtain local search traffic is to implement local search engine optimization techniques on a website. To explain this concept better we will examine what local search traffic is, how to optimize for it, and why it is beneficial.
Read more on this articleHow To Outrank Websites With Higher Page Rank
Article Date : 3rd July 2010
This article is the second part of the "Google Page Rank - What's It All About?" series. Something that many webmasters do not understand is how page rank is factored into the Google search results. Many people assume that a website with a page rank of 6 is going to automatically outrank a website with a page rank of 3. This is a false assumption and can be proven over and over again on a daily basis. We are going to examine a couple of important factors regarding page rank and the role it plays in the Google search results.
Read more on this articleGoogle Page Rank - What's It All About?
Article Date : 2nd July 2010
Google Page Rank is a system that is used to analyze the authority of websites on the Internet. Websites that have a high Page Rank are considered to be more authoritative than websites that have lower Page Rank. In order to full understand the ins and outs of this analysis system, it is helpful to examine more about what it is and how it benefits link building.
Read more on this articleProven Search Engine Optimisation
Article Date : 1st July 2010
In today's online world, high placement on search engine result pages better known as search engine optimisation, proves to be so critically important for virtually every business. Although a business may attempt to do manage this part of the web business for itself, the majority fail to be successful. This is because the algorithms involved with the search engine major's placement results are both complex and frequently changing. Professional SEO companies, have experience dealing with the big three search engines Google, Yahoo! and Bing and are better placed to effectively attain these highly desired, but often elusive, results.
Read more on this articleSearch Engine Optimization Basics
Article Date : 30th June 2010
Internal linking and on page search engine optimization are two very important optimization techniques that anyone could complete for a website. They play a very important role in how websites are ranked within search engines. If you were to take two websites that are targeting the same keywords and conduct a good internal linking strategy and complete on page optimization techniques, on one and not the other, the optimized site would out rank the non-optimized one. You can learn more about internal linking and on page optimization techniques below.
Read more on this articleSearch Engine Optimisation Overview
Article Date : 29th June 2010
Search engine optimization is the process of increasing the organic search ranking for specific search terms. There are a few different ways that someone could go about increasing their search engine rankings. Not all methods are equally effective and understanding the most effective techniques can prove to be extremely valuable. In order to learn more about this, it is helpful to understand what link exchanges are, what one-way links are, and what article writing is. It is also helpful to understand how each of these can benefit a website with its organic search rankings.
Read more on this article